If my pet ingests the solution from licking coat, is that ok?

It is recommended to allow the pet to shake their head after applying our Veterinary Formula Clinical Care Ear Therapy. Gently wipe inside of ears with a clean towel and wipe any excess fluid. Then pet can resume normal grooming habits. If irritation develops, discontinue use and consult your veterinarian.

How often do you apply the solution in the ear?

Veterinary Formula Clinical Care Ear Therapy can be used up to twice a day for cleaning very dirty ears! For regular maintenance we suggest using the product on a weekly basis. Be sure to use a small amount, massage in the ear canal, and allow the pet to shake their head a little bit before gently wiping the ear with a cotton towel/ball.

Is this recommended for dogs' ears after swimming?

Veterinary Formula Clinical Care Ear Therapy can be used after swimming or baths to help clean the ear canal and support normal ear function.

Can this solution be used on pregnant or nursing dogs?

Veterinary Formula Clinical Care Ear Therapy can be used on pregnant and nursing pets. We do recommend that you consult with a veterinarian to make sure this is the best fit for your pet and their current treatment plan.

After the bottle is opened how long is it good for?

Check your bottle of Veterinary Formula Clinical Care Ear Therapy for an expiration date and follow instructions on label.

Will this help if my dog already has an ear infection?

Veterinary Formula Clinical Care Ear Therapy is formulated to help relieve bacterial, fungal, and yeast infections in pets and support overall ear health. The antibacterial and antifungal properties help reduce foul odors, redness and swelling, while also providing daily care to keep your pet’s ears healthy.

Does this dry inside the ear on it's own or is an additional product needed to dry it up?

Veterinary Formula Clinical Care Ear Therapy is an effective formula that works to clean, disinfect, and deodorize the ear canal.

For Cats & Dogs

For Cats & Dogs

Ear care

5.0 Stars (51 Reviews)

Ear Therapy

Is your pet constantly shaking or scratching at their head? These daily drops will keep their ears cleaner and healthier

$14.99

Select Your Size:

Where to Buy

How to use

Ear Therapy is gentle enough for daily use and can be used up to 2x a day if needed. Use it weekly for regular maintenance.

Directions:

1. Fill ear canal with a few pumps of solution

2. Massage pet's ear, especially below ear canal, to allow solution to penetrate

3. Allow pet to shake head and gently wipe outer ear of excess solution.

Ingredients

Active Ingredients:

Lactic Acid .............................................................. 0.75%

Benzoic Acid ............................................................ 0.25%

Salicylic Acid .......................................................... 0.25%

Ketoconazole .......................................................... 0.15%

Ingredients:

Purified Water, Propylene Glycol, Glycerin, Cocamidopropyl Betaine, Polysorbate-20, Tetrasodium EDTA, Preservative.

Support more of their routine

safe ingredients that work

Made with , , and .

Your Dog’s Journey
to Healthier Skin

Cleanses ears by removing dirt, wax, and debris.
Helps dry excess moisture that can cause odor.
Leaves ears smelling fresher and feeling cleaner.

After First Use

Ears may look visibly cleaner and less irritated.
Pets may show greater comfort with reduced itching or head shaking.
Odor control becomes more noticeable with regular use.

Within 1 Week

Ongoing use helps maintain ear cleanliness and health.
Pets appear more comfortable during daily activity.
Ear area looks healthier and better maintained.

After 2–3 Weeks

Supports long-term ear care when used as part of a routine.
Helps manage buildup and moisture over time.
Becomes a trusted tool for keeping ears clean, fresh, and comfortable.

Ongoing Use

Numbers don’t lie

25 yrs.

Years of Trusted Pet Health Solutions

The brand has been creating medicated pet health solutions for over 25 years, earning the trust of millions of pet parents.

150k+

Positive Brand Reviews

Veterinary Formula boasts over 150,000 positive brand reviews, reflecting widespread customer satisfaction.

6 sec.

A Veterinary Formula is sold every 6 seconds

Based on 2024 sales data, every 6 seconds, a pet parent trusts Veterinary Formula to care for their pet.

Trusted by Veterinarians,
Loved by Pets

These formulas are created from an integrative veterinary standpoint—every ingredient is chosen for its proven benefits, sourced with care, and combined for whole-body health.

Ronit Berdugo, DVM, CVA

Shop Now

Frequently Asked Questions

Still have Questions?
We are here to help!

954.525.1133
Available Monday – Friday 8am – 5pm EST
support@veterinaryformula.com
Available 7 days a week

Still have Questions?
We are here to help!

954.525.1133
Available Monday – Friday 8am – 5pm EST
support@veterinaryformula.com
Available 7 days a week

5.0

Rated 5.0 out of 5 stars

Based on 51 reviews

Total 5 star reviews: 50 Total 4 star reviews: 1 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0

100%would recommend this product

Slide 1 selected

Write a Review (Opens in a new window)

51 reviews

Sort

LF
Leona F.
Verified Reviewer
I recommend this product
Rated 5 out of 5 stars
7 months ago
Only thing that worked!
Over the years we tried everything for our pit bull including prescriptions from the vet. Nothing helped. We used these ear drops daily until she stopped scratching her ears and now we only use it after her baths. Before she had no fur on or around her ears from scratching them so much but now she has all of her fur back.
Was this helpful?
KS
Kristin S.
I recommend this product
Rated 4 out of 5 stars
9 months ago
Itchy red ears
I used this on my pitty tonight. She has the worst allergies. Seemed to help for a while tonight. She woke up in the middle of the night and could not quit shaking her ears. Has anyone else experienced this? It’s only one ear.
Was this helpful?
D
Dogmom2
I recommend this product
Rated 5 out of 5 stars
10 months ago
So soothing!
I work in rescue so the Ear Therapy is essential for cleaning the ears out. Dogs and cats. Safe for puppies and kittens too. Easy to apply.
Was this helpful?
A
Amandas_rescued_furbabies
I recommend this product
Rated 5 out of 5 stars
11 months ago
Amandas_rescued_furbabies
Absolutely love this and my dog loved it too!. Easy to use..
Was this helpful?
K
Kelly
Verified Reviewer
I recommend this product
Rated 5 out of 5 stars
1 year ago
Great for Pug ears
My pug was having problems with smelly, dirty ears. Even with regular cleanings, they were red and we could tell they irritated her. Started using the Ear Therapy and her ears are much better. We noticed a difference the next day and the redness is gone after a week. She didn't like it at first, but I think now she knows it makes her feel better so she willingly lets me put these drops in. Will continue to use daily!
Was this helpful?