The smartest way to care for your pet
You know your pet best. We provide vet-recommended care you can trust at home.
- 150,000+ 5-STAR REVIEWS
- MADE IN THE USA
- VET-RECOMMENDED
- PREMIUM INGREDIENTS
- 150,000+ 5-STAR REVIEWS
- MADE IN THE USA
- VET-RECOMMENDED
- PREMIUM INGREDIENTS
- 150,000+ 5-STAR REVIEWS
- MADE IN THE USA
- VET-RECOMMENDED
- PREMIUM INGREDIENTS
- 150,000+ 5-STAR REVIEWS
- MADE IN THE USA
- VET-RECOMMENDED
- PREMIUM INGREDIENTS
You know your pet better than anyone. We give you the vet-recommended tools to care for them with confidence, right in the comfort of your own home.
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Numbers don’t lie
25 yrs.
Years of Trusted Pet Health Solutions
The brand has been creating medicated pet health solutions for over 25 years, earning the trust of millions of pet parents.
150k+
Positive Brand Reviews
Veterinary Formula boasts over 150,000 positive brand reviews, reflecting widespread customer satisfaction.
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A Veterinary Formula is sold every 6 seconds
Based on 2024 sales data, every 6 seconds, a pet parent trusts Veterinary Formula to care for their pet.
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The moments we’re made for.
Your story is part of ours. Tag us @veterinaryformula and share your journey.
travel days aren’t always easy on our dogs! long drives, new places, & a routine that’s constantly changing can throw off their digestion… [ad] @veterinaryformulaon our recent summer travels, I started packing the Gut Health Supplement from @veterinaryformula’s new Smart Vitality line.
it’s become a simple part of our daily routine on the road - right alongside his food and treats!
We survived airport chaos with 3 Frenchies including a puppy and lived to tell the tale 😅
But honestly it wasn’t even hard. Karma took her *special yummy treat* my trusted @VeterinaryFormula Pet Calm before boarding, and it helped her stay relaxed on her very first flight. Keeping that first experience positive, relaxed and not scary makes a huge difference for how they travel long term 💙
Keeping Bronco’s brain working & doing the things that HE loves- has been really important to me lately.
Of course, he’s supplements like @veterinaryformula Senior support. It has so many great benefits packed into one chew. Plus, he thinks he’s just getting a few treats 🤭
Now that we’ve added these chews into their routine, the butt-licking has officially slowed WAY down. No more constant interruptions, no more gross moments, just two happy pups and one very relieved dog mom.
If your house has its own “butt situation,” these chews are a game-changer
Cleo’s got ear care down to a routine, and your cat can too! 😻 It’s #CatHealthMonth, and keeping their ears clean doesn’t have to be a struggle.
𝗛𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲:
🧼 Gently wipe the accessible part of the ear
🔄 Repeat with a fresh wipe until clean
✨Use a new wipe for each ear
They can be used twice a day for routine care.
-
Have you tried adding ear care to your cat’s routine? Drop a 🐱 in the comments!
After a full morning of work, we roll into camp and the dogs explode out of the truck, straight into desert zoomies at the Bentonite Hills. Digging, chasing, sprinting like they own the place. This is why we do it: freedom, fresh air, and letting them just be dogs.
After all the chaos, it’s dinner + their daily @veterinaryformula supplements. We use Gut Health and Hip & Joint every day on the road to keep them feeling their best.
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ForbesBest Flea Shampoos for Cats
PeopleBest Dog Shampoos
Business InsiderBest Dog Shampoos
New York MagazineYour Pet's Pesky Eye Boogers Are No Match for These Gentle Products
BuzzFeedPet Eye Wipes Feature
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The Spruce PetsBest Dog Shampoos
Pet Food IndustryWildfire Relief + Brand Coverage
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Pet Age30th Anniversary Coverage
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The Drew Barrymore ShowSimple Grooming Tips for Dogs & Cats
KLAS-TVSuperZoo Segment
Florida TodayGlobal Pet Expo Coverage
Pet InsightBrand + Partnership Coverage
ForbesBest Flea Shampoos for Cats
PeopleBest Dog Shampoos
Business InsiderBest Dog Shampoos
New York MagazineYour Pet's Pesky Eye Boogers Are No Match for These Gentle Products
BuzzFeedPet Eye Wipes Feature
Good HousekeepingBest Dog Shampoos
BuzzFeedValentine’s Day Gift Guide
YahooBest Dog Conditioners
The DodoBest Flea Shampoo for Dogs
Pets+There’s a Pet Supplement for That
The Spruce PetsBest Dog Shampoos
Pet Food IndustryWildfire Relief + Brand Coverage
Pet Food ProcessingSmart Vitality Supplements Expansion
Pet Age30th Anniversary Coverage
Pets+Supplement Product Features
The Drew Barrymore ShowSimple Grooming Tips for Dogs & Cats
KLAS-TVSuperZoo Segment
Florida TodayGlobal Pet Expo Coverage
Pet InsightBrand + Partnership Coverage
ForbesBest Flea Shampoos for Cats
PeopleBest Dog Shampoos
Business InsiderBest Dog Shampoos
New York MagazineYour Pet's Pesky Eye Boogers Are No Match for These Gentle Products
BuzzFeedPet Eye Wipes Feature
Good HousekeepingBest Dog Shampoos
BuzzFeedValentine’s Day Gift Guide
YahooBest Dog Conditioners
The DodoBest Flea Shampoo for Dogs
Pets+There’s a Pet Supplement for That
The Spruce PetsBest Dog Shampoos
Pet Food IndustryWildfire Relief + Brand Coverage
Pet Food ProcessingSmart Vitality Supplements Expansion
Pet Age30th Anniversary Coverage
Pets+Supplement Product Features
Pets+Supplement Product Features
Pet Age30th Anniversary Coverage
Pet Food ProcessingSmart Vitality Supplements Expansion
Pet Food IndustryWildfire Relief + Brand Coverage
The Spruce PetsBest Dog Shampoos
Pets+There’s a Pet Supplement for That
The DodoBest Flea Shampoo for Dogs
YahooBest Dog Conditioners
BuzzFeedValentine’s Day Gift Guide
Good HousekeepingBest Dog Shampoos
BuzzFeedPet Eye Wipes Feature
New York MagazineYour Pet's Pesky Eye Boogers Are No Match for These Gentle Products
Business InsiderBest Dog Shampoos
PeopleBest Dog Shampoos
ForbesBest Flea Shampoos for Cats
Pet InsightBrand + Partnership Coverage
Florida TodayGlobal Pet Expo Coverage
KLAS-TVSuperZoo Segment
The Drew Barrymore ShowSimple Grooming Tips for Dogs & Cats
Pets+Supplement Product Features
Pet Age30th Anniversary Coverage
Pet Food ProcessingSmart Vitality Supplements Expansion
Pet Food IndustryWildfire Relief + Brand Coverage
The Spruce PetsBest Dog Shampoos
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The DodoBest Flea Shampoo for Dogs
YahooBest Dog Conditioners
BuzzFeedValentine’s Day Gift Guide
Good HousekeepingBest Dog Shampoos
BuzzFeedPet Eye Wipes Feature
New York MagazineYour Pet's Pesky Eye Boogers Are No Match for These Gentle Products
Business InsiderBest Dog Shampoos
PeopleBest Dog Shampoos
ForbesBest Flea Shampoos for Cats
Pet InsightBrand + Partnership Coverage
Florida TodayGlobal Pet Expo Coverage
KLAS-TVSuperZoo Segment
The Drew Barrymore ShowSimple Grooming Tips for Dogs & Cats
Pets+Supplement Product Features
Pet Age30th Anniversary Coverage
Pet Food ProcessingSmart Vitality Supplements Expansion
Pet Food IndustryWildfire Relief + Brand Coverage
The Spruce PetsBest Dog Shampoos
Pets+There’s a Pet Supplement for That
The DodoBest Flea Shampoo for Dogs
YahooBest Dog Conditioners
BuzzFeedValentine’s Day Gift Guide
Good HousekeepingBest Dog Shampoos
BuzzFeedPet Eye Wipes Feature
New York MagazineYour Pet's Pesky Eye Boogers Are No Match for These Gentle Products
Business InsiderBest Dog Shampoos
PeopleBest Dog Shampoos
ForbesBest Flea Shampoos for Cats
Pet InsightBrand + Partnership Coverage
Florida TodayGlobal Pet Expo Coverage
KLAS-TVSuperZoo Segment
The Drew Barrymore ShowSimple Grooming Tips for Dogs & Cats
Pets+Supplement Product Features
Pet Age30th Anniversary Coverage
Pet Food ProcessingSmart Vitality Supplements Expansion
Pet Food IndustryWildfire Relief + Brand Coverage
The Spruce PetsBest Dog Shampoos
Pets+There’s a Pet Supplement for That
The DodoBest Flea Shampoo for Dogs
YahooBest Dog Conditioners
BuzzFeedValentine’s Day Gift Guide
Good HousekeepingBest Dog Shampoos
BuzzFeedPet Eye Wipes Feature
New York MagazineYour Pet's Pesky Eye Boogers Are No Match for These Gentle Products
Business InsiderBest Dog Shampoos
PeopleBest Dog Shampoos
ForbesBest Flea Shampoos for Cats
Pet InsightBrand + Partnership Coverage
Florida TodayGlobal Pet Expo Coverage
KLAS-TVSuperZoo Segment
The Drew Barrymore ShowSimple Grooming Tips for Dogs & Cats
Trusted by veterinarians,
Loved by Pets
These formulas are created from an integrative veterinary standpoint—every ingredient is chosen for its proven benefits, sourced with care, and combined for whole-body health.
Ronit Berdugo, DVM, CVA
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Join thousands of
happy pet parents
Pyrenees approved
First bath of rescue dog made a big difference in her dry brittle coat
Awesome shampoo for dogs!
OMG! After washing my chihuahua her skin and coat was squeaky clean. Never have I had her feeling that clean before. It helps with her allergies and the yeast. She is zipping around here like she feels great after her bath! I recommend this product 100%!
Amazing Product
My dog King, loves this product. It tastes good to him, when I grab the bottle he looks at it as if it’s a treat. He’s been way more active and all around looking like himself in his younger years. 10/10 highly recommend!
Great for Pug ears
My pug was having problems with smelly, dirty ears. Even with regular cleanings, they were red and we could tell they irritated her. Started using the Ear Therapy and her ears are much better. We noticed a difference the next day and the redness is gone after a week. She didn't like it at first, but I think now she knows it makes her feel better so she willingly lets me put these drops in. Will continue to use daily!
Love!
My pup loves the taste and smell of these chews!!
Amazing product
These wipes are exactly what we need for our floppy eared Doodle. They are pleasantly fragranced and don’t cause any irritation. We use them at least twice a week to keep up a regular routine! Easy peasy with our Dood!
Pyrenees approved
First bath of rescue dog made a big difference in her dry brittle coat
Awesome shampoo for dogs!
OMG! After washing my chihuahua her skin and coat was squeaky clean. Never have I had her feeling that clean before. It helps with her allergies and the yeast. She is zipping around here like she feels great after her bath! I recommend this product 100%!
Amazing Product
My dog King, loves this product. It tastes good to him, when I grab the bottle he looks at it as if it’s a treat. He’s been way more active and all around looking like himself in his younger years. 10/10 highly recommend!
Great for Pug ears
My pug was having problems with smelly, dirty ears. Even with regular cleanings, they were red and we could tell they irritated her. Started using the Ear Therapy and her ears are much better. We noticed a difference the next day and the redness is gone after a week. She didn't like it at first, but I think now she knows it makes her feel better so she willingly lets me put these drops in. Will continue to use daily!
Love!
My pup loves the taste and smell of these chews!!
Amazing product
These wipes are exactly what we need for our floppy eared Doodle. They are pleasantly fragranced and don’t cause any irritation. We use them at least twice a week to keep up a regular routine! Easy peasy with our Dood!
Pyrenees approved
First bath of rescue dog made a big difference in her dry brittle coat
Awesome shampoo for dogs!
OMG! After washing my chihuahua her skin and coat was squeaky clean. Never have I had her feeling that clean before. It helps with her allergies and the yeast. She is zipping around here like she feels great after her bath! I recommend this product 100%!
Amazing Product
My dog King, loves this product. It tastes good to him, when I grab the bottle he looks at it as if it’s a treat. He’s been way more active and all around looking like himself in his younger years. 10/10 highly recommend!
Great for Pug ears
My pug was having problems with smelly, dirty ears. Even with regular cleanings, they were red and we could tell they irritated her. Started using the Ear Therapy and her ears are much better. We noticed a difference the next day and the redness is gone after a week. She didn't like it at first, but I think now she knows it makes her feel better so she willingly lets me put these drops in. Will continue to use daily!
Love!
My pup loves the taste and smell of these chews!!
Amazing product
These wipes are exactly what we need for our floppy eared Doodle. They are pleasantly fragranced and don’t cause any irritation. We use them at least twice a week to keep up a regular routine! Easy peasy with our Dood!
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