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Snow White Shampoo

Size: 17 oz

Let their coat shine the brightest with this bleach- and peroxide-free formula for white coats

How to use

Use Snow White Shampoo as needed. 

Directions:
1. Wet coat thoroughly.
2. Apply shampoo and work into a thick lather, massaging into coat and skin.
3. Leave on pet for several minutes.
4. Rinse well

Best for cats, dogs, and horses 12 weeks or older 

Ingredients
Purified Water, Proprietary Surfactant Blend, Fragrance, Patented Optical Brighteners, Green Tea Extract, Preservative, Tetrasodium EDTA, Vitamin E.
White dog with bright coat beside Snow White pet shampoo bottle

What Sets Apart Veterinary Formula

Other Brands
Without Harmful Chemicals

Paraben-free, dye-free, and soap-free for gentle care

Included
Not included
Vet-Recommended

Vet-recommended, professional-quality care at home

Included
Not included
Gentle for All Types

Safe for all coat colors and types

Included
Not included
Pink Grapefruit Scent

Long-lasting & refreshing Pink Grapefruit fragance

Included
Not included
Gently Cleanse

Gently cleanses to help remove dirt, buildup, and yellowing residues

Included
Not included
Brightens

Whitens and brightens light-colored coats without bleach or peroxide

Included
Not included
  • Trusted by pet parents nationwide
  • 150K+ positive reviews
  • 18+ years of pet health expertise
  • Trusted by pet parents nationwide
  • 150K+ positive reviews
  • 18+ years of pet health expertise
  • Trusted by pet parents nationwide
  • 150K+ positive reviews
  • 18+ years of pet health expertise
  • Trusted by pet parents nationwide
  • 150K+ positive reviews
  • 18+ years of pet health expertise

How to Use

Use Snow White Shampoo as needed. 

Directions:
1. Wet coat thoroughly.
2. Apply shampoo and work into a thick lather, massaging into coat and skin.
3. Leave on pet for several minutes.
4. Rinse well

Best for cats, dogs, and horses 12 weeks or older 

When to expect results

After First Use
  • Cleanses coat and washes away dirt, buildup, and dulling residues.
  • Whitens and brightens lighter coats without bleach or peroxide.
  • Leaves a fresh, clean scent that lingers after bath time.
Within 1 Week
  • Coat may appear visibly brighter and more vibrant.
  • Fur feels softer, smoother, and easier to manage.
  • Pets smell noticeably fresher with the Pink Grapefruit fragrance
After 2–3 Weeks
  • Ongoing use helps restore shine and luster to dull or yellowed coats.
  • Coat appears healthier and maintains brightness longer between washes.
  • Gentle formula shows results across all coat colors.
Ongoing Use
  • Helps maintain long-term coat brightness and overall freshness.
  • Supports a soft, radiant coat as part of a regular grooming routine.
  • A trusted brightening shampoo safe for all breeds and coat types.

The smartest way to care for your pet

Trusted & Certified

NASC Quality Seal

NASC Quality Seal

Quality standards you can trust.

GMP Certified Facility

GMP Certified Facility

Made with consistent quality practices.

Made In The USA

Made In The USA

Proudly made with care in the USA.

Vet-Backed Formulas

Vet-Backed Formulas

Guided by veterinary expertise.

5.0
Rated 5.0 out of 5 stars
Based on 14 reviews
Total 5 star reviews: 14 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend this product
Slide 1 selected
14 reviews
  • N
    Newfies
    Flag of United States
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    Amazing Results!

    One of my Newfoundlands is a Landseer so his entire belly, legs, & paws are white... which never is fun when the yard is muddy! I have a few of Veterinary Formula shampoos that I cycle through between my 3 dogs which I love all becasue they all excel in an area that they are formulated for, & this one definitely makes the white fur beautiful!! I use this shampoo mainly on his underbelly & legs to get it as white as possible safely since this shampoo is a bleach-free & peroxide-free formula!

  • S
    stef.rayne
    Flag of United States
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    So Shiny!

    The White Coat Shampoo is perfect for my pet! It brightens their fur, removes stains, and leaves them looking clean and fresh without any harsh chemicals

  • KF Profile picture for Karen F.facebook logo
    Karen F.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    Brillant!

    Love this shampoo!! Bleach and peroxide free. Fresh clean scent. Work into a nice later and leave on for a few minutes and rinse well. Great bottle design. Easy to hold when your hands are wet!

  • A
    AikoTheExplorer
    Flag of United States
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    Smells so good!

    This is definitely not just for white dogs. It adds brightens the color of my red Shiba Inus. One thing that I love with this shampoo is it smells amazingly good that lasts for days. It works wonders at removing stain from saliva on their paws and some tear stain on my older dog. My dogs loves to roll on the grass and dig, and this shampoo helps to remove the hard to get out stains. It leaves their fur clean and super soft.

  • M
    maddie
    Flag of United States
    I recommend this product
    Rated 5 out of 5 stars
    2 years ago
    the BEST shampoo for white dogs

    As a proud owner of a white fur baby, finding the right shampoo has been a struggle—until I discovered Veterinary Formula Solutions Snow White Shampoo.

    This shampoo is a game-changer for white dogs and cats. Without resorting to harsh bleaches or peroxides, it effectively removes stains and eliminates yellowing, leaving behind a coat that's bright and beautiful. The patented optical brighteners work wonders, restoring my pet's natural white fur without any damage.

    What I love most is its gentle yet powerful formula. It cleanses thoroughly without stripping away moisture, thanks to ingredients like Vitamin E and green tea extract. Plus, it's pH balanced, ensuring it's gentle on my pet's skin.

    And let's talk about the fragrance—absolutely divine! The blue coral citrus scent lingers long after bath time, keeping my pet smelling fresh and clean for days.

    Another bonus is its versatility. Safe for both dogs and cats, it's gentle enough for frequent use and won't interfere with flea or tick treatments.

    Overall, Veterinary Formula Solutions Snow White Shampoo has exceeded my expectations. It's a must-have for any pet parent with a white fur baby, delivering remarkable results without harsh chemicals. Say goodbye to yellowing fur and hello to a bright, beautiful coat! Highly recommended for pet parents seeking gentle care and stunning results.

Trusted by Veterinarians,
Loved by Pets

These formulas are created from an integrative veterinary standpoint—every ingredient is chosen for its proven benefits, sourced with care, and combined for whole-body health.

Ronit Berdugo, DVM, CVA

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Veterinarian in purple scrubs smiling in a pet care clinic with medical supplies and colorful wall art.

Frequently Asked Questions

Still have Questions?
We are here to help!

954.525.1133
Available Monday – Friday
8am – 5pm EST
support@veterinaryformula.com
Available 7 days a week

Still have Questions?
We are here to help!

954.525.1133
Available Monday – Friday
8am – 5pm EST
support@veterinaryformula.com
Available 7 days a week

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Snow White Shampoo
$11.99

Snow White Shampoo