For Dogs Only

Skin & coat health

5.0 Stars (14 Reviews)

Snow White Shampoo

Let their coat shine the brightest with this bleach- and peroxide-free formula for white coats

$12.99

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How to use

Use Snow White Shampoo as needed.

Directions:

Wet coat thoroughly. Apply shampoo and

1. Wet coat thoroughly.

2. Apply shampoo and work into a thick lather, massaging into coat and skin.

3. Leave on pet for several minutes.

4. Rinse well

Best for cats, dogs, and horses 12 weeks or older

Ingredients

Ingredients: Purified Water, Proprietary Surfactant Blend, Fragrance, Patented Optical Brighteners, Green Tea Extract, Preservative, Tetrasodium EDTA, Vitamin E.

Your Dog’s Journey
to Healthier Skin

Cleanses coat and washes away dirt, buildup, and dulling residues.
Whitens and brightens lighter coats without bleach or peroxide.
Leaves a fresh, clean scent that lingers after bath time.

After First Use

Coat may appear visibly brighter and more vibrant.
Fur feels softer, smoother, and easier to manage.
Pets smell noticeably fresher with the Pink Grapefruit fragrance

Within 1 Week

Ongoing use helps restore shine and luster to dull or yellowed coats.
Coat appears healthier and maintains brightness longer between washes.
Gentle formula shows results across all coat colors.

After 2–3 Weeks

Helps maintain long-term coat brightness and overall freshness.
Supports a soft, radiant coat as part of a regular grooming routine.
A trusted brightening shampoo safe for all breeds and coat types.

Ongoing Use

Numbers don’t lie

25 yrs.

Years of Trusted Pet Health Solutions

The brand has been creating medicated pet health solutions for over 25 years, earning the trust of millions of pet parents.

150k+

Positive Brand Reviews

Veterinary Formula boasts over 150,000 positive brand reviews, reflecting widespread customer satisfaction.

6 sec.

A Veterinary Formula is sold every 6 seconds

Based on 2024 sales data, every 6 seconds, a pet parent trusts Veterinary Formula to care for their pet.

Trusted by Veterinarians,
Loved by Pets

These formulas are created from an integrative veterinary standpoint—every ingredient is chosen for its proven benefits, sourced with care, and combined for whole-body health.

Ronit Berdugo, DVM, CVA

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Frequently Asked Questions

Still have Questions?
We are here to help!

954.525.1133
Available Monday – Friday 8am – 5pm EST
support@veterinaryformula.com
Available 7 days a week

Still have Questions?
We are here to help!

954.525.1133
Available Monday – Friday 8am – 5pm EST
support@veterinaryformula.com
Available 7 days a week

5.0

Rated 5.0 out of 5 stars

Based on 14 reviews

Total 5 star reviews: 14 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0

100%would recommend this product

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14 reviews

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B
Bronwyn
I recommend this product
Rated 5 out of 5 stars
1 year ago
The brightest white!
We are proud breeder/owner/handlers of CKC registered Australian Shepherds. We compete in multiple performance events, and love showing our dogs in conformation. Having a great whitening shampoo is key for us, and believe me, we have tried many! The Snow White shampoo is one of our staples for all pre-show grooming!
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N
Newfies
I recommend this product
Rated 5 out of 5 stars
12 months ago
Amazing Results!
One of my Newfoundlands is a Landseer so his entire belly, legs, & paws are white... which never is fun when the yard is muddy! I have a few of Veterinary Formula shampoos that I cycle through between my 3 dogs which I love all becasue they all excel in an area that they are formulated for, & this one definitely makes the white fur beautiful!! I use this shampoo mainly on his underbelly & legs to get it as white as possible safely since this shampoo is a bleach-free & peroxide-free formula!
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S
stef.rayne
I recommend this product
Rated 5 out of 5 stars
1 year ago
So Shiny!
The White Coat Shampoo is perfect for my pet! It brightens their fur, removes stains, and leaves them looking clean and fresh without any harsh chemicals
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KF
Karen F.
Verified Reviewer
I recommend this product
Rated 5 out of 5 stars
1 year ago
Brillant!
Love this shampoo!! Bleach and peroxide free. Fresh clean scent. Work into a nice later and leave on for a few minutes and rinse well. Great bottle design. Easy to hold when your hands are wet!
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A
AikoTheExplorer
I recommend this product
Rated 5 out of 5 stars
1 year ago
Smells so good!
This is definitely not just for white dogs. It adds brightens the color of my red Shiba Inus. One thing that I love with this shampoo is it smells amazingly good that lasts for days. It works wonders at removing stain from saliva on their paws and some tear stain on my older dog. My dogs loves to roll on the grass and dig, and this shampoo helps to remove the hard to get out stains. It leaves their fur clean and super soft.
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