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Ultra Oatmeal Moisturizing Shampoo

This rich oatmeal cleanser let's them enjoy bathtime long after its done by adding back moisture and shine to their skin and coat 

How to use

Ultra Oatmeal Shampoo can be used as needed.


Directions:

1. Wet coat thoroughly.

2. Apply shampoo and work into a thick lather, massaging into coat and skin.

3. Leave on pet for several minutes.

4. Rinse well.


Best for dogs and cats 12 weeks or older


Ingredients

Ingredients:

Purified Water, Proprietary Surfactant Blend, Colloidal Oatmeal, Hydrolyzed Silk Protein, Vitamin B5, Pomegranate Extract, Glycerin, Dimethicone, Polyquaternium 10, Fragrance, Tetrasodium EDTA, Preservative.

Support more of their routine

Vet-Recommended

Vet-Recommended

+ -
Without Harmful Chemicals

Without Harmful Chemicals

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Raspberry Fragrance

Raspberry Fragrance

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Moisturizes & Hydrates

Moisturizes & Hydrates

+ -
Cleans & Conditions

Cleans & Conditions

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Softest Coat

Softest Coat

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Your Dog’s Journey
to Healthier Skin

  • Cleanses coat while delivering soothing hydration with colloidal oatmeal.
  • Leaves fur feeling soft, smooth, and refreshed.
  • Finishes with a long-lasting Raspberry Tea scent.
After First Use
  • Coat feels noticeably softer and easier to brush.
  • Skin appears more comfortable and less dry.
  • Pleasant fragrance keeps pets smelling fresh between baths.
Within 1 Week
  • Continued use supports lasting moisture balance for skin and coat.
  • Fur looks shinier, healthier, and more manageable.
  • Hydrating ingredients help maintain softness over time.
After 2–3 Weeks
  • Helps maintain long-term skin hydration and coat luster.
  • Supports a soft, healthy-looking coat as part of regular grooming.
  • A trusted moisturizing shampoo that pets and pet parents love.
Ongoing Use

Numbers don’t lie

25 yrs.

Years of Trusted Pet Health Solutions

The brand has been creating medicated pet health solutions for over 25 years, earning the trust of millions of pet parents. 

150k+

Positive Brand Reviews

Veterinary Formula boasts over 150,000 positive brand reviews, reflecting widespread customer satisfaction. 

6 sec.

A Veterinary Formula is sold every 6 seconds

Based on 2024 sales data, every 6 seconds, a pet parent trusts Veterinary Formula to care for their pet.

Trusted by Veterinarians,
Loved by Pets

These formulas are created from an integrative veterinary standpoint—every ingredient is chosen for its proven benefits, sourced with care, and combined for whole-body health.

Ronit Berdugo, DVM, CVA

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5.0
Rated 5.0 out of 5 stars
Based on 280 reviews
Total 5 star reviews: 273 Total 4 star reviews: 7 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend this product
Slide 1 selected
280 reviews
  • TW
    Tessa W.
    Flag of United States
    I recommend this product
    Rated 5 out of 5 stars
    7 months ago
    Smells amazing and works

    This shampoo seriously kept my dogs coat clean forever. Not only that but he also smelled so amazing and the scent lasted on him for quite some time too. His fur definitely feels smoother and healthier.

    This product was gifted to me by Veterinary Formula

  • MM
    Mallory M.
    Flag of United States
    I recommend this product
    Rated 5 out of 5 stars
    7 months ago
    Barn dog approved!

    Been using onboth my senior farm dogs and been very happy. Does have a slight scent but didn’t bother mine. Helped with dry skin and itches!

  • AR
    Amber r. P.
    Flag of United States
    I recommend this product
    Rated 5 out of 5 stars
    8 months ago
    Keeps Penelope's fur soft & shiney!

    Our miniature Dachshund, Penelope, always smells amazing after we give her a bath with this Soothing Oatmeal Shampoo! She doesn't shed or have dandruff when we use this and couldn't be happier!

  • KN
    Karen N.
    Flag of United States
    I recommend this product
    Rated 5 out of 5 stars
    8 months ago
    Does a Great Job Cleaning

    PM

    My 10-year-old boxer isn't fond of bathing, but she does tolerate it. We got the Ultra Oatmeal conditioner for her, which has a pleasant scent and it leaves her hair so very soft. Colloidial oatmeal is included. It is great for moisturizing along with jojoba oil. I also like that this product is made in the USA.

  • GD
    Gabriela D.
    Flag of United States
    I recommend this product
    Rated 5 out of 5 stars
    8 months ago
    Gentle, Hydrating, and Smells So Good

    I was given this product in exchange for my honest review. I used the Veterinary Formula Ultra Oatmeal Moisturizing Shampoo during my dog’s regular bath and really loved how gentle and moisturizing it felt.

    It lathered up easily and a little went a long way. The scent is light, clean, and not overpowering, which I really appreciate. My dog’s coat felt noticeably softer after just one wash, and there was no dryness or irritation afterward.

    This is a great go-to shampoo if you’re looking for something that hydrates without being heavy. It’s definitely earned a spot in our regular routine.

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Ultra Oatmeal Moisturizing Shampoo
5.0

Ultra Oatmeal Moisturizing Shampoo

$12.99

Ultra Oatmeal Moisturizing Shampoo